Ivy Niu the label
a thoughtfully curated collection featuring timeless pieces crafted in luxe fabrics, designed with a touch of whimsy.
A year in the making, Ivy Niu the label features playful and charming pieces that have been delicately illustrated by hand and digitally composited in-house, with production managed step-by-step by Ivy herself.
Every Ivy Niu piece places an emphasis on simple silhouettes and features organic shapes and quirky designs.
Each pattern is a limited edition print run and no one collection is the same, giving the wearer an exclusive piece to cherish for years to come.
ivy niu the creator
Ivy is a well versed illustrator by qualification and trade, and draws inspiration from her studies in Auckland, New Zealand; time abroad in San Francisco, USA; and her current hometown and playground, Brisbane.
Ivy’s established career and keen eye for contemporary fashion echo in her designs, giving the Ivy NIu wearer one-of-a-kind, coveted pieces.
Ivy combines her passion for fashion and her talent for illustration in her sophisticated whimsy debut collection, drawing inspiration from the bold colours, geometric shapes and larger-than-life object art of children’s books.
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